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How we chose the name “ЮС” and logo “

Many Russian clients of YUS believe “ЮС” (“YUS” in Cyrillic) to be an acronym for “Legal Service” (the first letters of the word combination in Russian are used). However, this is not the case.  The name “YUS” was suggested by one of the company founders – Mr Kuryanov Vladimir. While turning over the pages of the Dahl’s explanatory dictionary of the Great Russian Language, he caught sight of a reference to the letter “” not being currently in use.

According to the dictionary, “ЮС” is the thirty-sixth letter of the Church Slavonic language. The Dahl’s dictionary defines the meaning of the letter “ЮС” as “a scribe, scrivener, lawyer highly-qualified in paper work; the one who possesses a knowledge of judicial tricks and who acts as a litigator.” “He is an old YUS indeed, don’t even try to play tricks on him!” The easy-to-remember name having such a meaning appealed to us. So, this is how the name for Patent & Law Firm was chosen.